Choosing the right pillow is more than a matter of comfort. It plays a key role in posture support, reduces strain, and creates a restful night’s sleep. With many different types of pillows available today, from natural down to modern alternatives, it can feel overwhelming to find the best type of pillow for your needs. At ROHI, the collection combines comfort, luxury, and support. Below is a guide to all types of pillows and how each one improves sleep.
Down Pillows
Down pillows contain the soft under-feathers of ducks or geese. They provide unmatched softness and insulation. A down pillow adapts naturally to the head and neck. The result feels like resting on a cloud. These pillows are breathable. They stay cool in summer yet add gentle warmth during colder months.
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Hungarian Goose Down Pillow – Platinum Series luxury with high loft and natural temperature balance.
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Duck Down Pillow – Slightly firmer than goose down but still indulgent and soft.
Why choose down? Down pillows last for years, breathe well, and mold easily to any sleeping style. For anyone searching for the best type of pillow that blends comfort with elegance, goose or duck down remains a timeless choice.
Down Alternative Pillows – Hypoallergenic and Comfort
Down alternative pillows use microfibre fills that mimic the feel of natural down. They are hypoallergenic and easier to clean than real down. Unlike natural fills, they wash well and retain shape after multiple uses. They are also more affordable, which makes them popular in family homes and guest bedrooms.
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The Down Alternative Cotton Blend Pillow Pair
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Hotel Luxe Quilted Down Alternative Pillow Pair
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Jacquard Airy Cloud Plush Like Down Pillow
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Feels Like Down Cotton Stripe Pillow Pair
Why choose down alternative? They deliver the softness of down but suit people with allergies. They provide comfort at an accessible price and remain one of the most practical options among all types of pillows.
Quilted Pillows
Quilted pillows feature stitched covers and multiple layers of fill. The quilting helps the pillow maintain its shape while preventing clumping. This design offers a balance between softness and resilience. A quilted surface also feels smooth and structured. These qualities extend pillow life and make it more versatile for different sleepers.
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Deluxe Quilted Pillow Pair
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Hotel Luxe Quilted Down Alternative Pillow Pair
Best for: Quilted pillows suit anyone who wants a soft surface with added stability. They also work well as decorative cushions without losing comfort for nightly rest.
Gusseted Pillows
Gusseted pillows have side panels that provide height and stability. Unlike flat pillows, they do not collapse in the center. They maintain consistent loft and help align the spine. The side panels allow the pillow to distribute weight evenly. This reduces pressure on the neck and shoulders.
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Gusseted Support Cotton Pillow Pair
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Premium Gusseted Soft as Down Cotton Pillow
Best for: Side sleepers benefit most from gusseted pillows, but they also work well for back sleepers who need extra support. They are among the most reliable designs when comparing different types of pillows.

Cotton Pillows
Cotton pillows provide natural comfort. They are light, breathable, and hypoallergenic. Cotton filling allows air to circulate freely. This helps the pillow stay cool and fresh throughout the night. Cotton also absorbs moisture, which supports a dry sleeping surface. Although they flatten quicker than foam, the cool crisp feel keeps them popular in warm climates.
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Luxury 100% Cotton Pillow Pair – Superior Comfort & Support
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Simply Soft Embossed Microfibre Pillow Pair
Best for: Cotton pillows are ideal for those who value natural materials. They are an excellent choice for hot sleepers or anyone who wants breathable comfort.
Cooling and Eco Pillows
Cooling pillows use fabrics and fills designed to regulate temperature. They keep the sleeper comfortable by releasing heat during the night. Eco pillows focus on sustainable design and environmentally friendly materials. Both types represent innovation in modern bedding.
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Cooling Comfort Hypoallergenic Pillow Pair (£18.00)
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Comfort Eco Pillow Pair (£49.00)
Best for: Cooling pillows suit hot sleepers or people with night sweats. Eco pillows appeal to buyers who want a balance between comfort and sustainability. Out of all types of pillows, these options are modern solutions for today’s conscious sleeper.
Specialty Pillows
Specialty pillows go beyond the standard rectangular shape. Body pillows provide extra length and support. They improve spinal alignment and reduce hip strain for side sleepers. V-shaped pillows support the back and neck while sitting up in bed. They are also useful for recovery or added comfort during reading.
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V Shaped Medium Pillow with White Pillowcase (£15.00)
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Cotton Blend Side Sleeper Body Pillow – Available in Super King (£19.00), King (£17.00), and Double (£15.00).
Best for: Specialty pillows serve specific needs. They work well for expectant mothers, side sleepers, or anyone who prefers full-body support.
Finding the Best Type of Pillow for You
The best pillow depends on sleep style and comfort needs:
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Side sleepers – Gusseted pillows or body pillows for proper alignment.
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Back sleepers – Down or down alternative pillows with medium loft.
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Stomach sleepers – Low-loft cotton or microfibre pillows to avoid strain.
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Hot sleepers – Cooling pillows or breathable cotton blends.
ROHI offers all types of pillows, from luxurious down to eco-friendly designs. Each one is created to bring restful comfort and lasting support.
Choose The Right Pillow for Bedding
The right pillow is just as important as the right mattress. From indulgent goose down to practical down alternatives, from supportive gusseted designs to innovative cooling pillows, ROHI covers every option. With so many different types of pillows available, you can find the best type of pillow that matches your sleep style and comfort needs.
Explore the full ROHI collection today and discover how the right pillow can transform your sleep.